RAVENSBURGER

Skills: COLOURS

At Color Navigator we determined the colours of the device, the markers and the packaging of Ravensburger’s Spiral Designer, as well as colour schemes for print and digital marketing materials. The new colours match the brand identity of the board game manufacturer and encourage their core values: fun, togetherness and development.

RVB_001

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The project took off by clearly defining the brand psychology and values. By mapping these keywords in charts and creating moodboards for specific age groups, we visualised the identity, behaviour and interest of the target groups.

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Up next was the external and internal competition analysis. We also included a chapter on colour perception and visual development of children in this report.

RVB_02

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With all our findings taken into account, we presented this colour selection for the device and the markers:

RVB_03

 

 

RVB_06

 

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Feel free to contact me if you need help defining your brand ID or colour strategy.