We created a colour identity for more than 800 packages, based on the therapeutic effect of the medicines in question. In addition to the 24 main colours, the support colours were selected based on the intensity of the drug and in function of the recognizability for the customer and pharmacists. Their logo underwent a rebranding as well.
The whole was summarized in a branding and production guide to support the designers and international manufacturers.
Feel free to contact me if you need help with colour strategies, rebranding projects and/or packaging design.