AGC

Skills: CONCEPT DEVELOPMENT, GRAPHIC DESIGN, MATERIALS, MOODBOARDS, PATTERN DESIGN, PRODUCT DESIGN

Briefing

Artlite Digital glass by AGC features one surface covered with permanent decorative designs created by digital printing. To complement the existing range of functional patterns designed by Alain Berteau, AGC asked me to create 8 new patterns.

Functional Pattern collection by Alain Berteau

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Concept development

The new patterns had to be different from the existing collection, yet cover all tastes and styles. Complementing the geometric, rather sharp designs, I used a sketchy drawing style, a more spontaneous approach, and originally proposed 2 style directions: graphic elements and textures.
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Final designs

During the design process, the team at AGC Mirodan agreed to work with more outspoken illustrations, both decorative and functional. We selected the 8 final patterns and decided to play with different levels of opacity within every single design to add depth or create an embossed impression.

 

Technical specifications

These patterns were originally created with a square repeat of 60x60cm or 40x40cm, but can be used as all-over print as well as placement print, horizontally or vertically applied, and in larger or smaller dimensions.

The exclusive digital printing process allowed us to obtain the right balance between opacity and transparency for each design.

Whether it’s a different proportion, colour, level of opacity or customised placement, there are endless options to play with these patterns in order to create the desired level of privacy.

* The quality of the manufacturing process ensures that the colour of the print remains stable for many years. After the digital printing is finished, Artlite glass is toughened. This not only strengthens the glass and makes it into a safety glass, but also makes the image resistant to ageing, moisture, abrasion and UV radiation.

AGC Technical drawings

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Applications

With now 2 collections of functional patterns, AGC pushes the limits of the traditional decorative uses of glass, whether used on single glazing, in insulating glazing or in combination with other AGC products.

Applications of these patterns can be seen in residential as well as public spaces: doors, furniture, meeting rooms, facades, shower screens, balustrades, urban furniture, transportation shelters, …

The information sheets above were created on request of the sales team, suggesting and visualising different options for each design as a placed print on doors.

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Collection launch

The Decorative Pattern collection was presented in avant premiere at Polyclose, the international trade fair for window, door, sun protection, entrance and facade technology in Flanders Expo Ghent.


During the 25th edition of international  design event Interieur Kortrijk, AGC selected the Marble design from the Decorative Pattern collection to present in collaboration with Sapa. 

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Reference

Working with the experts at AGC Mirodan made this a very interesting, fun and successful project. Special thanks to Liesbeth Bracke who gave me the opportunity to work with this enthusiastic, skilled team.

Martine is a very talented and creative designer that quickly understands the design brief of a project and the needs of a company; she builds the perfect bridge between innovative design and commercial needs. I was very happy with the results of the project ‘decorative patterns’ for glass, she delivered for AGC Mirodan Ind. Martine is very dedicated to the projects she starts, so you can be sure you will get results when you work with her.

Liesbeth Bracke, Strategic Marketing Interior glass Worldwide – Product Manager Europe
 
 
Feel free to contact me if you need help with collection development and visualisation or/and pattern design.